The apparel industry has always been a playground for innovations in clothing, so as humanity went through such rapid changes and huge realisations during life in a pandemic we noticed a few things that have happened. Our beloved department stores fell to the ground like dominos, the prime ingredient became “Sustainability” and the importance of having a strong online presence grew at a rapid pace. Now, our vision at SSACHS is evermore crucial to keep you informed.
But the most exciting part of this is the quiet bubbling of creativity growing underground and that finally sustainability has become the nucleus from which all ideas develop and brands are slowing unpicking (excuse the pun) their way to a suitable future. Some will find it difficult to adapt and some have been born into it making it normal. So now its the “Survival of the fittest” who will gain traction? We believe that only the revolutionaries who think differently will make it through…and SSACHS is the platform that celebrates those brands, the ones reaching for change, giving them a place to talk about who they are and what they stand for.
Diane & Soudi