A Different View

To advance the circular economy, reduce environmental impact, and be a force for good.

One of our favourite companies for innovation, Avery Dennison who are a global leader in materials science and manufacturing recently worked with a selection of denim brands to create a digital look book focused on F/W 21-22 fabrics, trims, new sustainability concepts and innovations. 

Technology and sustainability are merging to create new opportunities in the trims category. The look book features our partnership with The R Collective, a Hong Kong-based brand using deadstock to create beautiful womenswear collections. The brand recently introduced their Denim Reimagined collection supported by Levi’s®, featuring labels by Avery Dennison. One highlight is the care label which features a QR code that connects to a 4-scan experience. Each time the user scans the QR code on the care label, they are directed to one of 4 discoveries from conscious wash care to the supply chain journey to information about the brand. Items in the collection also showcase branding materials such as dissolvable paper, vegan leather alternatives and recycled yarns for woven labels. 


Avery Dennison

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