RAPHA + OUTDOOR VOICES JOIN FORCES TO GET THE WORLD MOVING

Two special brands come together to deliver an all-new women’s collection for new cyclists and specialists, introducing the Rapha + Outdoor Voices collaboration...

Diane Richardson

By Diane Richardson, Playtime Editor (diane@ssachs.co)

Rapha have joined forces with US-based recreational brand Outdoor Voices that’s on a mission to Get The World Moving. At Rapha, ‘we ride together.’ Outdoor Voices believes that Doing Things – moving your body and having fun with friends – is the surest way to a happy and healthy life. 

THEIR STORY

After meeting two years ago on a cycling adventure in Mallorca, we started work on a women’s collection quite unlike any other we’ve made before. It’s a collection for riders and recreationalists, for brand new cyclists and specialists alike, which combines years of expertise in performance fabrics and fit with a fresh, new perspective and added practical features. There are extra pockets and pouches for riding essentials, a women’s specific chamois pad and pioneering new patterning for a contoured fit. 

Rapha/OV shot by Cait Oppermann

Together with OV we set out to achieve a positive and inclusive experience for all women who love cycling, and also break down some of the barriers which can be a bit overwhelming. We wanted to bring everyone along on the journey through the graphics and colours of the range, without compromising on the technical aspects that we are known for.

Maria Olsson, Head of Design, Rapha

Since the collaboration stemmed from a riding trip in Mallorca, terrazzo floors and walls were an influence from the outset,” says Agata Jasinska, one of Rapha’s designers. “By creating garments with layers of overlapping fabric and transparent panels, we aimed to recreate the visual effect of terrazzo. The depth of colour and the multi-purpose, utilitarian pocket arrangements make these products different.

Rapha/OV shot by Cait Oppermann

We wanted an earthy palette to complement the terrazzo print, so throughout the collection you have all of the elements: earth, wind and fire. These elements come together to create rocks, just like the garments in this collection come together to form the layered effect of the terrazzo.

Jess Money, Graphic Designer, explaining the colour palette
Rapha/OV shot by Cait Oppermann
Rapha/OV shot by Cait Oppermann
Rapha/OV shot by Cait Oppermann
Rapha/OV shot by Cait Oppermann
Rapha/OV shot by Cait Oppermann

The collection consists of a Jersey, Wind Jacket, High-Waisted Shorts, Cargo Bib Shorts, Bar Bag, Light Support Bra, Cap, Socks and a Cropped T-Shirt. Available now at rapha.cc and OutdoorVoices.com