Staying ahead of the trend with RFID and digital ID

With Avery Dennison digital ID technologies, brands and retailers can give consumers what they want – a simple, convenient and transparent shopping and brand experience.

Today’s and tomorrow’s consumers expect to buy what they want anytime, anywhere, wholly on their terms. Understanding how to properly fulfill this evolving, unpredictable channel demand is a key strategic focus in today’s retail market. 

As a result, apparel and footwear brands and retailers have been some of the first to add RFID and digital identities to every product, with the goal of optimizing the consumer experience and further driving conversions. According to Auburn University, apparel retailers currently have 65% inventory accuracy without RFID. With RFID, the rate improves up to 99%. The key metrics from the brand and retailer perspective is to improve inventory accuracy and brand security to create a more satisfying omnichannel shopping experience that is focused on maximizing convenience and utility. 

Image Credit: Markus Spiske

Giving consumers what they want – and more

With Avery Dennison digital ID technologies, brands and retailers can give consumers what they want – a simple, convenient and transparent shopping and brand experience. By utilizing RFID apparel retailers are radically optimizing supply chains, authenticating brand integrity and engaging their customers in a world class consumer experience.

brands and retailers can give consumers what they want – a simple, convenient and transparent shopping and brand experience

  • While comprehensive touchless solutions of course provide maximum benefit, Avery Dennison offers an implementation vision to enable these key use cases across the full supply chain from factory to consumer: 
  • The first step is to get all items RFID tagged at source and set the foundation from factory, to distribution centers and stores in order to maximize inventory accuracy across the entire supply chain.
  • The second step is to optimize supply chain operations and maximize omnichannel business value with new consumer delivery trends like buy online and pick up in store, ship from store, curbside pickup and same day delivery – while also making sure that in store shoppers can find exactly what they are looking for. 
  • The third step is to look at other applications that are enabled by these touchless technologies even beyond inventory accuracy optimization. This includes POS checkout, loss visibility, as well as bringing the product to life via an EPC enabled QR code or NFC tag to enable richer consumer interactions.

READ more about the future of retail and products & innovation from Avery Dennison

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